Kantar: The most valuable brand in the world is Amazon, followed by Apple and Google

Kantar: The most valuable brand in the world is Amazon, followed by Apple and Google

- Jun 24, 2021

Kantar released its BrandZ study, which ranks the world's most valuable brands. Amazon is in first place, with a brand value of $684 billion, up $268 billion (+64 percent) over the previous year.

It was the first brand to reach the half-trillion-dollar mark; Apple is the second, with $612 billion (+74 percent), followed by Google with $458 billion (+42 percent).

Samsung comes in at #42 on the list, Huawei comes in at #50, and Xiaomi comes in at #70. This is an 11-place improvement over last year, and the brand is now sandwiched between Budweiser and BMW.

This year's fastest growing brand was Tesla, which increased by 275 percent, followed by TikTok, which increased by 158 percent; both firms are ranked #47 and #45 on the list, respectively.

Nvidia is ranked #12 on the BrandZ Most Valuable Global Brands list for 2021, followed by Qualcomm at #37, AMD at #57, Snapchat at #82, and Spotify at #99. The popularity of group video calls has grown in the last year, according to Zoom, which is ranked #52.

Subscription businesses grew in popularity during the epidemic, propelling their brands up the rankings: Xbox is up 55%, Disney is up 13%, Netflix is up 55%, and Spotify has improved enough to enter the Top 100 for the first time.

The following is the complete BrandZ infographic, which shows the world's top 100 most valuable brands:

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