Let’s talk about Google history, Trust Issues And what’s next happening in Google

Let’s talk about Google history, Trust Issues And what’s next happening in Google

www.systembaba.com - Sep 28, 2021

Google completes 23 years and in true Google fashion, it has a special Doodle with a birthday cake.

While celebrations are in order, Sundar Pichai, the CEO of Google’s has mentioned that $1.9 trillion parent Alphabet, and his company will do well to remember one of founder Eric Schmidt’s famous quote: “ego creates blind spots.” At 23, Google is everywhere as the air we breathe, a tech giant that can track everything from what we eat to where we go and who we like.

Google’s dominance in the smartphone market with the Android operating system, also with the online advertising market and internet search, is no secret to anyone. It’s identical with the internet and most people can’t imagine the internet without it. Therefore, the responsibility of behaving fairly is just as big.

Countries around the world are taking a critical look at the technology that has embedded itself in our society and asking companies like Google to earn their trust. It is essential to note that in at least three cases, the decision is pending but the company has been found guilty of similar charges in the past at least thrice.

• Google has completed 23 years on the internet.
• The tech giant is identical with the internet and most people can’t imagine the internet without it.
• But it’s also had its fair share of problems such as antitrust cases, regulatory issues, internal conflicts and more.
• Google History

Google History: Google Inc. was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has now become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, made a search algorithm at first known as "BackRub" in 1996, with assistance of Scott Hassan and Alan Steremberg. The search engine soon showed to be successful and the expanding company moved several times, finally fixing at Mountain View in 2003. This marked a phase of rapid growth, with the company creating its initial public offering in 2004 and quickly becoming one of the world's largest media companies. This company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011 (which was shut down in April 2019), in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.

The name Google is a misspelling of Googol, the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information.

Google has its origins in "BackRub", a research project that was started in 1996 by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.[2] The project at first involved an unofficial "third founder", Scott Hassan, the lead programmer who had wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company;[3][4] Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006.

Antitrust cases : The European Union has launched three antitrust investigations into Google which have resulted in the biggest fines for the tech giant. The investigations are based on complaints against Google having dominance over digital advertising, its Android operating system as well as Google Shopping.

Google was accused of showing its own products in the search results, and ads that use AdSense. It was also accused of the Android operating system that put Google apps on the forefront, and also made it difficult for other app stores to exist with the Google Play Store.

All of these antitrust cases and investigations point out the same allegations of how Google unfairly controls what we look out for, what we read, watch and purchase and a lot more. This avert the rivals with similar products from offering their services to customers.

In addition to these cases, several countries are reconsidering regulations and policies. Australia made history in this year by passing a law that requires companies such as Facebook and Google to pay local publishers for news. Google at start threatened to remove its search engine from Australia but it later struck deals with news publishers for news.

Recently, another South Korean government also passed a bill that would allow third-party payment systems on Google and Apple app stores. If the bill is signed then it will make South Korea the first country to impose a law on Google and Apple preventing them from forcing their own payment services on in-app purchases.

Google and Apple both have been criticised for their 30% app store commissions through in-app purchases. In reaction to the backlash from developers, Google and Apple both decreased the 30% cut to 15%. Google actually postponed the Play Store policy to April 2022 after backlash from Indian startups like Paytm.

Google has also been facing an antitrust probe in India on allegations that the company prevents OEMs from making devices that run alternative versions of Android. Google’s requirement of pre-installing its apps was also found to be in violation of India’s competition law.

Epic Games, which is in a legal battle with Apple, introduced its own payment system for Fortnite and has since been unavailable on iOS.

Internal issues: Internally too the company has several issues with those about diversity in the limelight. In 2019 Google’s diversity chief left the company following an uproar from employees over the workplace culture. Its most latest diversity report also showed little progress. 50% of Google’s workforce is white, 42% Asian, 6.4% Latinx, 4.4% Black and 0.8% Native American.

Google was also in the news for Timnit Gebru’s exit who was co-leading the company’s AI ethical team. Gebru was asked to take back the paper on the dangers of large language models which she refused to do so. Gebru stated that she was fired but Google refuted this claim stating that she actually resigned. She also accused the company of racism and retaliation. Due to this the Google employees, academics and civil society supporters condemning the firing, and even CEO Sundar Pichai apologised for it but without admitting any wrongdoing.

There’s a lot else happening at Google: Google has earned its cred as an innovator ahead of its times with products and services that have a profound social impact.

Just as in its early days, there are tonnes of interesting projects underway at Google, many of which are not in demand as Gmail or the search engine. Whether it is the continued chasing of the smartphone dream ?— from Nexus to now, the Pixel series ?— or the jump from multiple messaging apps to a bundled offering called ‘Chat’, Google doesn’t give up.

It continues to work on futuristic products like AR glasses or autonomous cars, and robots too. While these ideas and innovations are welcome, their main success will depend on whether people trust the company to behave fairly.

Get the latest News, the latest reviews, Buying guides And much more on www.systembaba.com. Follow www.systembaba.com Twitter, Facebook, LinkedIn And Instagram