Google announced a dramatic overhaul of Gmail on Monday, including a number of new productivity tools that will operate across the company's other apps, such as Docs and Sheets, with the goal of turning the service into a hub for project planning and collaboration with others.
The goal is to integrate all of Google's productivity products together in one place, with Gmail as the command centre. The move takes Gmail closer to competitors such as Slack and Microsoft Teams, both of which provide popular collaboration tools. Instead of being limited to office workers, Google is bringing the functionality to Gmail for consumers.
The capabilities have been accessible for paying members of Google Workspace, the company's business productivity suite, since last year, but Google announced on Monday that they will be made available to anybody with a basic Google account.
The most significant modification is the addition of a Spaces function. The technology functions in the same way as Slack channels do, allowing individuals to collaborate in real time. People can talk, transfer files, and edit Google Docs without moving tabs in Google's version. In the paid account version, the Spaces functionality was previously known as Rooms.
The announcement comes as countries struggle to recover from the coronavirus pandemic and businesses prepare for a future in which more people work remotely. As a result, Google and other tech companies are rethinking their products for a world where people are doing more things digitally, both at work and at play, such as planning a birthday party or organising a rally, according to Javier Soltero, Google Workspace's head.
In an interview, Soltero noted, "We often work, live, and play in the same places." "A lot of things are coming together."
By integrating Google's consumer and commercial offerings, the corporation is also combining its user bases. Google announced on Monday that its productivity services, such as Gmail, Docs, Drive, and Calendar, are used by more than 3 billion people as either free consumers or paying business clients.
Google also announced a new feature for its Google Meet videoconferencing software, which competes with Zoom. Google's new Companion Mode, which was debuted at the company's I/O developer conference last month, aims to place remote and in-person workers on an equal footing in meetings.
People who are attending a meeting in person can use Companion Mode on their phones to keep access to Google Meet's digital features such as hand-raising, polls, and chat. Instead of having all the in-person participants crammed into one tile, each person will have their own tile on the meeting grid.
Google also unveiled Google Workspace Individual, a new subscription service for smaller businesses. Individual business owners who have built their firm using Google tools like Gmail or Drive but wish to upgrade to access some of the company's premium features, such as customer assistance, should consider this plan.
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